Contributor

Jeff Lotman

We elevate brands through licensing.

Jeff Lotman is the founder and chief executive of Global Icons, a brand-licensing agency.

October 25, 2017

The Real Way Big Retailers Are Making Money These Days

September 10, 2017

Is Licensing Out Your Venerable Brand Too Risky?

June 28, 2017

Why McDonalds Is Smart To Switch From Frozen To Fresh Food β€” By The Son Of The Guy Who Invented Frozen Burgers

June 28, 2017

3 Restaurants Chains That Are Embracing Retail Licensing β€” And Making a Killing

Submit a tip

Do you have info to share with HuffPost reporters? Here’s how.

April 29, 2017

Want Your Brand to Be Stickier? Include Licensing As Part of Your Marketing Mix

November 29, 2017

5 Case Studies to Get Your Client on Board With Retail and Licensing Partnerships

December 6, 2017

3 Key Factors to Consider Before Licensing Your Brand

April 5, 2017

Three Pillars of Organic Brand Growth