Pancho González

Pancho González
Chief Creative Officer & Co Founder
Inbrax Chile

Pancho González studied advertising in the “Universidad de Santiago” with additional Business Administration studies, currently coursing an EMBA, Berlin School at Steinbeis University. He has worked in the best Chilean advertising agencies (Ogilvy&Mather, IDB/FCB, Lintas, adn/Y&R, Wunderman, BBDO, RNL) and currently Chief Creative Officer at Inbrax Chile.

He has been judge at major worldwide advertising festivals, including Cannes, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, Grand Jury at Cresta, FIAP, Effie Awards, Golden Awards of Montreaux, Mercury Awards, Eagle Awards, El Ojo de Iberoamerica, Bestadsontv and Achap (Chile), among many many others and was the first Chilean to chair the jury of the AME Awards (2009) in New York and teaching at Miami Ad School (2010). He has been speaker in Costa Rica, Brazil, Argentina, Russia, United States, Korea and all Chilean universities that dictate advertising career. Also, Associate Member of IADAS (USA) and Mentor at Red de Mentores (Chile).

With more than 100 national and international recognitions (Cannes, ADC's, The New York Festivals, FIAP, Ojo de Iberoamerica, Young Creatives One Show, Effie, Grand Effie, Young Guns, Creativity Awards, Cresta Awards, Fepi, Eagle Awards, AdStar, IAB, Achap, Archive, AdAge, Bestadsontv, Caracol de Plata, Mags, Caribe, Premios Queveo) and been director of the Chilean Creative Circle, is one of the most influent creatives in his market. Professor at several universities, active member of ACT (Advertising Community Together), located in the top 10 worldwide creative raking at Bestadsontv (2009-2010-2011), ranked number 4 overall Chilean creative directors at Lüerzer's Archive and his agency is now located at the Chilean Top Ten by Crema Ranking 2014.

Throughout his career he has worked with brands like Cencosud, Domino's Pizza, 3M, Jumbo Hypermarkets, Duracell, Sony Ericsson, BancoEstado, Amnesty International, Natura, Movistar, Blockbuster, Publimetro, Unilever, KFC, British Airways, Bata, Tramontina and Parmalat, among others.

This year:
He had the honor to judge at the Executive Jury of New York Festivals (USA), Mercury Awards (China), Cresta Awards (Grand Jury, USA), Webby Awards (USA), Wave Festival (Brazil) and Cristal Festival (next December in France).