J.Crew
Celebrity brand endorsements aren't a new thing. Chloe Moretz is working with Aeropostale, Kristen Stewart is tied to Balenciaga, Emma Watson is the face of Lancome (we could go on).
But a rumour about one of our favourite style stars teaming up with a big sartorial name has us particularly excited: several outlets are reporting Katie Holmes could be the new face of J.Crew.
Now, it's no secret we love the chain's preppy clothing. Or that we're impressed with Katie Holmes' post-divorce style. It's just, well, this match up really makes sense to us.
The actress, singer and designer once appeared in the company's ad campaigns, alongside other stars like Josh Duhamel and Malin Akerman. And, as Joey Potter, she showcased she has the chops to pull off J.Crew's particularly preppy style.
The rumours started after Holmes was spotted visiting a J.Crew store in New York City four times in the same week. And Refinery 29 is reporting the newly-single mom is a loyal fan of the brand.
So will it actually happen?
According to Women's Wear Daily, a J.Crew spokesperson says they're not in "formal" talks with Tom Cruise's ex. But who really knows.
From our vantage point, this is one collaboration we could definitely get behind.
What say you? Let us know on Twitter.
And watch Katie Holmes' style evolve over the years.
Style Evolution: Katie Holmes
Style Evolution: Katie Holmes(01 of34)
MTV Movie Awards, 2000, L.A.Katie's early red carpet style - a printed halter with choker - isn't the most figure-flattering option on the tall, slim star. (credit:Getty)
Style Evolution: Katie Holmes(02 of34)
Boys & Girls premiere, 2000, New YorkBack in 2000, Katie's premiere style consisted of double-denim, strappy sandals and a tiny snakeskin clutch. (credit:Getty)
Style Evolution: Katie Holmes(03 of34)
American Pie 2 premiere, 2001, CAKatie supported then-boyfriend Chris Klein in a sleek LBD for the premiere of American Pie 2. We only wish she'd gone more adventurous with the accessories. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(04 of34)
100th episode of Dawson's Creek celebration, 2002, New YorkKatie cut a polished - and also rather sombre - figure dressed all in black to celebrate the 100th episode of the TV show that propelled her into the limelight. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(05 of34)
Red Dragon premiere, 2002, New YorkKatie keeps it casual and cute in jeans and a velvet jacket on the red carpet. (credit: EMPICS Entertainment )
Style Evolution: Katie Holmes(06 of34)
Pieces of April premiere, 2003, New YorkThe actress looks gorgeous in a floral frock at the premiere of her latest movie, Pieces of April. She gets bonus points for matching her dress to her movie poster. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(07 of34)
The Singing Detective premiere, 2003, New YorkKatie goes for a sweet and simple look with a half updo and embellished black dress. The clunky shoes spoil the delicate effect of the rest of the outfit. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(08 of34)
Vanity Fair Oscar party, 2004, L.A.The actress keeps it simple in a black backless gown with matching shawl for the 2004 Vanity Fair Oscar party. (credit:PA)
Style Evolution: Katie Holmes(09 of34)
Stella McCartney store party, 2004, LondonKatie looks radiant in this asymmetric maxi by Stella McCartney. (credit:PA)
Style Evolution: Katie Holmes(10 of34)
Harry Potter and the Prisoner of Azkaban premiere, 2004, LondonEek! Katie's premiere style needs some of Harry Potter's magic to look good. The red patent shoes and clutch look cheap and the printed top doesn't fit well. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(11 of34)
Glamour Women of the Year Awards, 2004, New YorkKatie works some Old Hollywood glamour on the red carpet in this red hot look, which makes us believe that a red dress, bag, shoes and lip can actually look good together. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(12 of34)
Vera Wang runway presentation, 2005, New YorkKatie's a big fan of the statement coat, and this well-cut white version looks great with her gold Vera Wang skirt and metallic accessories. (credit:PA)
Style Evolution: Katie Holmes(13 of34)
VH1 Save the Music benefit concert, 2005, New YorkWe're digging Katie's rock-chick look at this VH1 benefit concert in 2005, and the star's sleek-straight locks complement the boho outfit beautifully. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(14 of34)
David di Donatello Italian film awards, 2005, RomeWe're not big fans of this embellished number Katie wore back in 2005, but Tom, who's trying to have some serious PDA action, doesn't seem to mind it. (credit:PA)
Style Evolution: Katie Holmes(15 of34)
Batman Begins premiere, 2005, ParisKatie looks lovely in this two-tone dress for the Paris premiere of Batman Begins. (credit:PA)
Style Evolution: Katie Holmes(16 of34)
Batman Begins premiere, 2005, BerlinRed is definitely her colour. Katie sticks to her preferred simple silhouettes and looks regal in red in this strapless dress in Berlin. (credit:PA)
Style Evolution: Katie Holmes(17 of34)
The War of the World premiere, 2005, LondonTo support boyfriend Tom Cruise, Katie chooses this midnight blue embellished slip dress and pin curls for a romantic red carpet look. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(18 of34)
Leaving Azzedine Alaďa's workshop, 2006, ParisKatie shows off a more mature, sophisticated look as she's spotted out and about in Paris in 2006. (credit:PA)
Style Evolution: Katie Holmes(19 of34)
Chanel fashion show, 2006, ParisKatie looks sharp in Chanel with new BFF Victoria Beckham, who will prove very influential in shaping Katie's fashion persona over the next couple of years. (credit:EMPICS Entertainment)
Style Evolution: Katie Holmes(20 of34)
Leaving the hotel, 2006, RomeKatie looks radiant in a silk top and trousers as she and fiancé Tom show off the newest addition to the family, baby Suri. (credit:PA)
Style Evolution: Katie Holmes(21 of34)
Hairspray premiere, 2007, New YorkThe actress debuts a new funky bob haircut (inspired by pal Victoria Beckham?) and uncharacteristically shows some leg in a mini-dress on the red carpet. (credit:PA)
Style Evolution: Katie Holmes(22 of34)
Lions for Lambs premiere, 2007, BerlinKatie got her sparkle on in this shimmering Armani frock; we only wish the drop-waist bubble skirt was more flattering on her slim physique. (credit:PA)
Style Evolution: Katie Holmes(23 of34)
23rd Annual Moving Image Salute Gala, 2007, New YorkIn one of her best red carpet looks ever, Katie rocks a side-swept fringe and gorgeous backless velvet gown by Hermčs. (credit:PA)
Style Evolution: Katie Holmes(24 of34)
Bambi Awards, 2007, GermanyThe actress shocks on the red carpet with her dramatic blunt bob, and works a shimmering caped-shoulder dress by Monique Lhuillier. Another style hit, and proof that Holmes has officially ditched her squeaky clean style persona. (credit:PA)
Style Evolution: Katie Holmes(25 of34)
Essence Black Women in Hollywood luncheon, 2008, L.A.The actress works a chic luncheon look in this printed Alexander McQueen dress, which celebs Sienna Miller and Lucy Liu have also been spotted in. (credit:PA)
Style Evolution: Katie Holmes(26 of34)
Costume Institute Gala, 2008, New YorkKatie turned heads in this radiant red dress by Giorgio Armani. We were iffy about the royal blue shoes at first, but considering the year's theme was "Superheroes," we think it's a cheeky reference to Superman and Wonder Woman's colour palette, which makes us love the risk. (credit:PA)
Style Evolution: Katie Holmes(27 of34)
Tropic Thunder premiere, 2008, L.A.Katie is looking increasingly like pal Victoria Beckham on the red carpet with her shaggy pixie style and fitted ensembles, like this leather bodice dress Holmes designed with stylist Jeanne Yang under the Holmes & Yang label. (credit:PA)
Style Evolution: Katie Holmes(28 of34)
Valkyrie premiere, 2009, Rio de JaneiroKatie opts for a vintage Christian Lacroix dress on the red carpet in Rip, and this look is one of our favourites on the star. Bonus points for being completely unexpected and unlike her usual red carpet choices. (credit:PA)
Style Evolution: Katie Holmes(29 of34)
Knight and Day premiere, 2010, SevilleThe star shows off her sexy side in head-to-toe Azzedine Alaďa as she tangos on the red carpet with hubby Tom. Our verdict? Muy caliente! (credit:PA)
Style Evolution: Katie Holmes(30 of34)
Variety's 2nd Annual Power of Women Luncheon, 2010, Beverly HillsWe love the idea of this Louis Vuitton dress on the star, but the reality isn't amazing - she decided to shorten it and the hemline's unravelling before our eyes. Eep! (credit:PA)
Style Evolution: Katie Holmes(31 of34)
56th Annual Drama Desk Awards, 2011, New YorkThe star looks gorgeous in this fuchsia pleated maxi dress from her own label, Holmes & Yang as she steps out for the Drama Desk Awards in 2011. (credit:Empics)
Style Evolution: Katie Holmes(32 of34)
63rd Annual Primetime Emmy Awards, 2011, L.A.Katie goes back to her minimalist roots with this pretty electric blue Calvin Klein frock, topped off with gorgeous dewy makeup and a messy bun. (credit:PA)
Style Evolution: Katie Holmes(33 of34)
Street style, 2011, New YorkThe Spring 2011 Ann Taylor campaign face looks the part of the American brand as she steps out in sharp separates like these flared jeans, suede shoes and a timeless camel coat. (credit:PA)
Style Evolution: Katie Holmes(34 of34)
Vanity Fair Oscar Party, 2012, L.A.Katie stuns in this Elie Saab Couture gown at the 2012 Vanity Fair Oscar party, in a gorgeous blue hue that fits the star like a glove and highlights her pretty shoulders. (credit:PA)