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Over the past couple of days, Facebook is trying really, really hard to pitch its 'Free Basics' campaign to Indians. First, they tried to make people sign up for it through various notifications on the social media page.
“If we accept that everyone deserves access to the internet, then we must surely support free basic internet services. That’s why more than 30 countries have recognized Free Basics as a program consistent with net neutrality and good for consumers,” Zuckerberg wrote. “Who could possibly be against this?”
Meanwhile, it also launched its first TV advertisement--trying to tell people how 'Free Basics' will improve people's lives.
However, the campaigns have not been able to impress the Internet activists in the country.
Activists say Free Basics violates the basic principle of net neutrality -- that everyone should have unrestricted access to all of the Internet.
-- This article exists as part of the online archive for HuffPost India, which
closed in 2020. Some features are no longer enabled. If you have questions
or concerns about this article, please contact
indiasupport@huffpost.com.