Contributor

Pini Yakuel

Founder and CEO, Optimove

Every day, I enjoy the creativity of developing an innovative product and growing a business. As Founder and CEO of a 100+ employee company with offices in three continents, I often push the envelope of my product, marketing and management skills. Writing about these issues always brings a clarity that propels me forward. At Optimove, I am fulfilling my professional wishes and dreams. Optimove is a Web-based software-as-a-service (SaaS) product for use by marketers in Internet companies, such as E-retail, Gaming, Fintech and SaaS. With Optimove, marketers and retention experts drive one-to-one marketing campaigns with the ultimate in customer modeling technology. By systematically achieving the best match between every marketing campaign and every customer, Optimove users are able to convert more free users to paying customers, increase customer spend, reduce churn and win back “lost” customers.

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