Rochelle Behrens

Founder and CEO of The Shirt

Rochelle Behrens is Founder and CEO of The Shirt by Rochelle Behrens, a line of women's button down with a patented technology designed into each shirt that eliminates blouse gape — developed by Rochelle on her quest to find the "perfect fit" after years of wearing shirts that gaped open at the bust. The Shirt has developed into a collection of shirts that fit beautifully from work to weekend and can be found online at and at select Bloomingdale's and boutiques across North America. Oprah Winfrey named The Shirt her “Must Have Fashion Item” of the year in 2011. Additionally, The Shirt has been featured in The New York Times, on The Today Show, and in People magazine. In 2011, Rochelle was listed in Inc. magazine's "30 under 30: America's Coolest Entrepreneurs." Her goal is to continue to introduce products that empower women through what they wear.

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