Whether your small business is new or old, chances are you've heard about trade shows or considered participating in one. You may have been approached and encouraged by expo organizers to join, too. Whatever your reason is for not joining one yet, know that trade shows can help you grow as an entrepreneur and can boost your small business' growth regardless of the industry it falls under. Read on to know how.
1. It helps you build a strong and solid network.
When trade shows are mentioned, profit is the first thing that usually comes to mind. However, the truth is aside from sales, trade shows are a great opportunity to rub shoulders (and maybe begin to establish reliable connections) with other entrepreneurs in the same industry. When you get to know key professionals and you develop a strong relationship with them, you'd be able to share best practices and exchange lessons learned. More importantly, you get referrals to your small business and you can send business on their way, too.
2. You learn what is and what isn't working.
You don't have to stay at your booth all day during the trade show. It's highly recommended that you visit other booths to "spy" on your competitors. You'd see which products they're putting up for display and you'd learn ideas which can be helpful to your small business.
3. You get onsite sales.
Trade shows doesn't just provide you leads. It also paves the way for you to pitch and even close a sale as most attendees visit booths not just to check out products and services but to actually purchase and/or sign up for them. With this said, it only makes sense to strategize and plan carefully. You can also check out this trade show marketing checklist to make sure you've got everything you need before you exhibit your products and services on any trade show.
4. You get your brand out there.
Even if most people do their shopping online, it's undeniable that trade shows still boast an impressive attendance. This is a great chance for you to have a face to face interaction with possible customers, who surely are active online. When you're successful in making them aware of your brand and you gain their trust, they'll surely get the word out about your brand online without you having to ask them. Now that's brand awareness at its finest, right?
5. You get media exposure for free.
Trade shows always attract the media's attention. Thus, it pays to make your trade show booth shine above your competitors. You'll never know when a journalist or two features your small business on your report so you want to be ready for free media exposure anytime. Aside from that, attendees who are attracted by your brand can also give it more exposure with one click on their smartphones. Who knows if your small business end up trending online, something that wouldn't have happened if people didn't discover it through the trade show?
Trade shows allows for you to work with a team of experts, advertising professionals, and other key people who can help boost your small business' visibility and your ROI at a cost you can afford. It also helps you meet your customers and establish a connection with them. So what are you waiting for? Get your brand and message out there now and multiply your business with the help of trade shows.