7 Things You Can Do Right Now to Maximize Your YouTube Views

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How can I get more views on my YouTube videos? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Noah Kagan, Chief Sumo of Sumo.com and Appsumo.com, on Quora:

I want 100,000 subscribers on my YouTube channel by December 31st.

I’ve been uploading to YouTube since 2006... but until early 2017 I didn't put much effort into my videos.

Producing blah content was a huge missed opportunity.

YouTube is the world's #3 search engine. If you want to grow your business, it’s important to dominate YouTube.

I turned to an expert — Tim Schmoyer — to help me reach my 100,000 subscriber goal.

With his help, my videos are a hundred times better than before.

Here are a few tips he had for me. You can listen to these tips in my podcast here (Part 1) and here (Part 2) about YouTube marketing.

  1. Optimize your channel homepage. 80% of subscribers come from your channel homepage. To grow your channel, improve your channel header image and channel trailer to better position yourself for your target viewers.
  2. Encourage people to subscribe and share. You don’t get what you don't ask for. Add a few call-to-action(s) into every video you have to encourage viewers to like and share your video, and subscribe to your channel.
  3. Optimize your video thumbnails. One mistake most people make on YouTube is repeating the title text in the thumbnail. I used to do this all the time. The text in the thumbnail is not indexed in any way. If your audience knows how to read, they'll read the title. Instead, make thumbnails with a really clear visual that connects with the title. Now I try to create thumbnails in a way that complements the title rather than just replicating it.
  4. Create playlists to maximize views. The goal of a playlist is to get people to watch multiple videos. Behind-the-scenes, playlists help with YouTube marketing by maximizing two key YouTube SEO ranking factors: Watch time and Session watch time.
  5. Collaborate with other YouTubers. Collaborations work because they’re a way into a new audience. You get promoted somewhere else, and you get new subscribers. To grow your channel, you need to do as many collaborations as possible.
  6. Create something for established YouTubers in your niche. The best example: YouTuber Sara Dietschy created a video called How to Casey Neistat a vlog. She didn’t know Casey but she helped viewers understand Casey’s techniques and strategies. The video has generated over 1.7 million views — and grabbed Casey’s attention. Casey talked about Sara in one of his vlogs and added a link back to subscribe to her channel.
  7. Create searchable and discovery content. Search your niche on YouTube for videos with high view counts on the video but low subscriber counts. Make note of titles, thumbnail design, and content for these high-performing videos. Apply these learnings to your video in order to create something that’ll have a good chance of being featured as a "suggested" video next to one of the popular videos.

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