When executed effectively, content can be a great tool to grow your brand, establish thought leadership, and generate new leads for your business. Content posting is rising as a popular inbound marketing strategy, and for good reason. On a high level, companies who create content for their prospects and customers to view experience greater success in gaining new customers and attention. Content is a way for companies to communicate and engage with their prospective customers, and the impact is significant. Creating quality content and posting on blogs, social media, and your website can improve SEO, attract new prospects, and engage a larger audience. However, as incredible and impactful as the benefits may be, content creation has historically not always resulted in immediate success. While the writer or content creator may have the intention of engaging viewers and augmenting marketing efforts, the results may depict otherwise if his quality is not good. The single most important aspect about content is the quality of the content. Without high-quality, relevant content, no amount of blogging or posting will be helpful. Here are nine things to bear in mind before you post on social media, blog, to improve the quality of your content.
1. Be personable
Always keep in mind your specific audience, and who you are trying to reach. What are the demographics and personas of the people you hope will read your content? What traits to they have, and how can you adjust your writing to cater to those traits? These are some of the questions you should ask yourself before starting the piece. Always make sure to phrase your statements and structure your writing in such a way that will resonate and be easily digestible by your audience. This might mean making the writing funny and light or direct and serious, as long as you are keeping in line with the expectations of customers.
2. Be succinct
You wouldn't want to read a 5-page narrative about something that can be summed up in a few words, and neither do you readers. Keep it short and concise so that you don't scare readers away by the length of the content.
3. Compel the reader to act
Empower your content with a call to action at the bottom of it. Use the reader's excitement that you have built throughout the article to entice them to buy a product or provide contact information. An example of a call-to-action could be "click here to learn more" or "click here to download 9 content mastery secrets."
4. Engage and intrigue
Draw your readers in by making your writing exciting, intriguing, and interesting. Write with your ideal customer in mind, as though you are speaking to them directly. Creating engaging content isn't always easy. In fact, the need for such content has caused the birth of companies who work with bloggers to create attractive content. TopContentWriters.co, Fiverr, and Arbor Services are a few of the ones that young companies leverage for customized content.
5. Share your content
Once you have your content, now it is time to make sure your target audience sees it. Share content by posting on blogs, social media, and your website. Quality content is only as good as the assessments of the viewers who read it. Thus, you need to make sure that your followers have access to it and are aware of it.
6. Add references for credibility
Make sure that your content is substantive. Reference credible sources to build your own reputation and credibility. Include links to powerful brands and names to show your readers that you follow the same companies they do.
7. Consistency with branding
While it is important to make content unique and interesting, it is also important to make sure it is consistent with the rest of your content creation. If the topics you write about change drastically from one blog post to the next then it might confuse your viewers and make it unclear what your company is about.
8. Frequency of Posting
The more content the better. As a business you want to make sure that you are posting at least once per week, but ideally you want to post a couple times a per day. The more relevant content you have, the more likely you will receive mentions from other companies and more leads.
9. Include Images
Images are a great way to engage your viewers. People tend to click on articles that have enticing pictures, and people are more likely to continue reading your article if the text is broken up by relevant, attractive pictures.