Cartier has ordered a Parsons design student to cease sales of his "Cuntier" hats spoofing the jewelry brand, the Daily Beast reports.
As parodies go, Cartier didn't think it was such a gem. (Ha!)
Soho boutique American Two Shot, one of the outlets for the creator and small-time manufacturer known only as Fahad, confirmed to The Huffington Post that it had removed the merchandise from the store. "Kind of a shame," sales associate Krickie Pisaturo said to HuffPost. "Fashion is so serious and it was just like a play on words."
A Cartier spokeswoman declined to comment.
Fahad got inspired when a friend said she got attitude at the store. He embroidered a few beanies and they caught on. Fahad markets them under the brand KTHANKSBYE. But once he received the letter last week from Cartier warning him about "infringement," he apparently figured taking on the global company wasn't his style. He told the Daily Beast he's starting another brand.
It's obviously not the first time cheeky fashion fans have managed to rile up big-shot designer companies -- remember the time Louis Vuitton took the makers of a "Chewy Vuiton" plush toy to court? But then there's Michael Agwunobi, a t-shirt designer who's made a business out of mocking brands like Maison Martin Margiela and Celine.
Check out the photos below and tell us: Do you think Cartier is overreacting?
See more products that have stirred up trouble: