That’s probably why people are losing their minds over these new magic “wizard wand makeup brushes, first spotted by Allure on the MakeupAddition Reddit page. They’re the brainchild of Omaha-based triplets Missy, Mandy and Erin Maynard, who already run a fandom jewelry store called The Geeky Cauldron.
The brushes are the first product in the sisters’ newest venture, Storybook Cosmetics, and should be on sale in six weeks or less, according to the company’s instagram. The brushes, which have already sold out on pre-sale, retail for $55.
A spokeswoman said Storybook will roll out its “sorting palette” eyeshadows shortly thereafter.
How much love do people have for this venture? Two days ago, Storybook’s Instagram boasted 10,000 “new friends.” By Friday, that number was up to 40,000. According to Erin Maynard, it was only a matter of time before the sisters, who “have been fangirls all our lives,” made a foray into cosmetics.
“It’s in our blood,” she said. “As fans of all things sparkly, magical and mystical it was a logical next step to crossover our fandom businesses into cosmetics.”
Now, if only the brushes could put the makeup on for us, that would be really magical.