JD Power: Mercedes, Honda, Toyota Best In Customer Retention

JD Power: Mercedes, Honda, Toyota Best In Customer Retention


During economic times like these, customer retention has given some automakers an edge in the marketplace. Though studies have suggested that brand loyalty is a thing of the past, J.D. Power's new Customer Retention Survey shows a whopping 67% of Mercedes-Benz buyers remain loyal to the company, with Honda (64%) and Toyota (61%) following ..

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