Lucas van Praag, Goldman Sachs's Embattled PR Chief Is A 'Chimera': David Weidner

Lucas Van Praag, Goldman Sachs PR Chief

It's a critical mistake to assume that van Praag, or any corporate spokesman, is speaking to us, whether "we" are the media or readers and viewers. His audience, as noted by the blogger, Epicurean Dealmaker, is the public, but not first. That distinction goes to Goldman's employees, the traders and investment bankers whose loyalty has played a large part in the success of the firm. See blog post on van Praag.

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