A new ad from baby food company Plum Organics showcases the perfectly imperfect moments in parenting.
Titled "Parenting Unfiltered," the video shows a mom pretending to use the bathroom to get some alone time, an exhausted dad typing "sleep training not working" into Google in the middle of the night, and a family of four in black for a toilet-flushing fish funeral.
"If it feels like parenting isn't always perfect, you're doing it right," the video captioning reads at the end.
The video description adds, "This is parenting. It's about taking a chance, living unscripted, admitting uncertainty along the way. It's complex, but that's the best part. Why put a filter on it? Because life unfiltered is full of amazing."