How can you tell if your ads are reaching the right audience and generating the best response?
Prashant Sharma, A marketing executive with some useful insights
I'm wagering you'd like to calculate your own, personal answer to the age-old question: "If I spend this much money on advertising, what can I expect to see as a result?"
In practical terms, Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is no evidence to suggest this will help you in the slightest. The Wharton study indicates that everything hinges on the message you attach to your name.
In the same stream of talk, results increase with repetition. When you've identified a message, along with the corresponding media that generates a positive response and you deliver that message consistently, business growth in year two will be approximately twice the growth of year one. Growth in year three will be approximately triple the growth of year one, with growth measured in dollars, not percentages. But following year three, anything can happen. Your business can explode exponentially, or it can flatten out as though hitting an invisible glass ceiling. I've seen clients grow to 70 times their original size, and I've seen clients slowly grow to only double or triple their original volume and then flatten out. The difference is in the clients, not in the ads.
The follow-up question I'm sure you're dying to ask is, "OK, let's assume we've found a message that works. Now which medium is going to give me the most for my money?" Again there's no simple answer, but I'll try to give you a frame of reference.
These are the major media, with some more expensive than others. The one that's right for you depends entirely on your business: SMS, Email, SEO, SEM, PPC/PPV ads, Outsourcing leads, Cold pitches and probably a host of others, and of hybrids.
The hybrids I've often been most drawn to, they are born when innovative web marketers draw up a newly-extensive process of coming up with our highly coveted hot leads. An example of them is Solo Ads; an email send-out/broadcast that you buy from solo ad vendors to promote your product or service. The Solo Ad Vendors are ‘Email list owners’ and they charge you per click to send traffic to your pages using their email lists (using email broadcasts).
It’s a Pay Per Click form of advertising where the CPC (cost per click) is decided in advance and the number of clicks is guaranteed. You can also check out how it works:
In the words of a marketer who made use of their service, Heidi Bobal - "Solo Ads X is the Go-To place if you need quality traffic and want to boost your business.
Solo Ads X looks after customers and sellers well! They see to it that only quality solo ad vendors are recommended. that is why you can always buy with confidence here! I have seen a lot, I have not yet seen a listing that is kept up to date so well! Keep it up guys and everyone will profit by it".
Remember, when evaluating a potential business to start, you need to choose an opportunity that activates your strongest skills, and engages your most prominent areas of interest. When the going gets tough (which it will), you'll need to rely on your domain expertise and internal drive for what you're doing, to push past the inevitable roadblocks that'll present themselves.
Similarly, make sure to choose partners for business services wisely.
If you have a novel business idea, a well-defined target audience in mind, and the skills to pull it off, you can make a fortune online in countless different ways.