Simpsons-Themed 7-Eleven Stores Do Massive Business

Ever since 20th Century Fox and 7-Eleven teamed up to convert a dozen of its North America stores (including two in the L.A. area) into fictional Kwik-E-Marts as a monthlong promotional tie-in to "The Simpsons Movie," fans have been lining up for real-world versions of the Buzz Cola, KrustyO's and Squishees that previously existed only in the animated series.

"I never thought we were going to do this kind of business," said Swarn Sahni, who owns the 7-Eleven franchise at 1611 W. Olive Ave. in Burbank that will operate as a Kwik-E-Mart through the end of the month (the other local store is at 11143 Venice Blvd. in West Los Angeles). " 'The Simpsons' fans are spending money like crazy."

Sahni said the line outside the store has been near constant and his business has shot up about 300% since putting up the Kwik-E-Mart signage June 30.

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