A better TMRW begins TDAY. On the sun-drenched beaches of Negril, Jamaica, a festival with a cultural understanding, Tmrw.Tday Culture Fest begins on May 17 and runs through May 23.
Best known for its 7-mile beach, Negril will serve as home base for which will encompass all things music, wellness, gastronomy, environmental activism, and island adventure inviting sun drenched attendees to seek a higher purpose during a week-long, paradisiacal exploration.
Tmrrw.Tday on the stunning Caribbean beaches of Jamaica as the Tmrw.Tday Culture Fest kicks off its Inaugural gathering this May 17-23. Best known for its 7-mile beach, Negril will serve as home base for Tmrw.Tday which will encompass all things music, wellness, gastronomy, environmental activism, and island adventure inviting sun drenched attendees to seek a higher purpose during a week-long, paradisaical exploration.
Designated environments at Irie Soul Beach, headquarters for Tmrw.Tday, will host an array of beachside entertainment, wellness activations and delectable culinary feasts, spearheaded by some of the most distinguished innovators in the world. Featuring headlining musical acts Protoje & The Indiggnation Live In Concert, Wolf + Lamb, Toddla T and the festival’s official Reggae Ambassador Chris Blackwell, Tmrw.Tday has mastered an eclectic fusion of local and international talent, celebrating Caribbean heritage and global sounds alike.The Reggae Revival Concert and Crew Love Beach Party Showcase are among top festivity highlights, in addition to nightly sunset Drum Circles at Irie Soul Beach featuring Sam Maher & Acro Buddhas plus intimate Dub & Reggae Lounges to showcase Jamaica’s most talented and respected artists. Among those artists joining the beachside party include: Gabre Selassie, Yaadcore, Nick Monaco, David Marston, Teflon Zinc Fence, and Echomatik.
Daytime activations will offer a series of wellness programs led by world-renowned instructors. Various practices of yoga, fitness classes, health & medicinal healing workshops, guided meditations and conscious lifestyle speakers will guide attendees through a transformative experience found nowhere else within the festival realm. Championed by international wellness ambassador and superfoods evangelist David Wolfe, self-care teacher, motivational speaker and Irie Soul Program Co-Director Gillian B. and conscious lifestyle coach, meditation guide and founder of Irie Soul Stacy Chang-Christoforou, Tmrw.Tday’s wellness offerings will provide a diverse selection of educational activities to cleanse the body, detoxify the mind, and heal the spirit.
Andrew Christoforou, Managing Partner of Tmrw. Tday, elaborates: “The most unique part about Tmrw.Tday culture fest is that its ultimate goal is to have people go within to better themselves and find true happiness...The planet is at a very critical stage and we believe that you must take care of yourself first before you take action to better the world.”
An island known for an explosion of flair and flavors, Tmrw.Tday will take foodies on a culinary quest through Jamaica’s famous food scene - a flavorful blend of influences from Spain, Britain, East India, West Africa, Portugal, China, France, and The Netherlands. Adventurous spirits can feast on tantalizing traditional fare while celebrating the importance of sustainable agriculture and organic eating. Led by cuisine curator Ras Iyah V Ital, the inaugural gastronomy program boasts the 7-Mile Organic Food Festival, Farm To Table & Experiential Dinner Series, Hot Sauce Competition, and will incorporate both vegetarian and vegan offerings prepared by internationally-acclaimed chefs such as 16-year old motivational speaker, youth health activist and vegan chef Haile Thomas.
Tmrw.Tday’s beachfront paradise will also host a variety of pop-ups and extra curricular activities, including the pioneering 7 Miles of Green, Marley Coffee Beach Café with Premium Blue Mountain Coffee, Organic Juice Bar, massage & spa offerings, essential oil treatments, Arts & Crafts exhibit and, of course, endless amounts of beachside activities.
Encompassing music, wellness, gastronomy, and adventure, Tmrw.Tday presents an impressive, fully immersive schedule designed for self-discovery, and encouraging above all things a chance to find inner peace and purpose. Creating a mindful and loving community built on values that challenge the current political, economic and environmental state across the globe, attendees will encounter an oasis of unique daily offerings designed to help achieve a more conscious lifestyle.