Viacom is aiming to be a "pioneer" in delivering video advertising on a one-to-one, or addressable basis, says Julian Zilberbrand, Executive Vice President, Audience Science, in this interview with Beet.TV
Coupled with the ad delivery, will be the development of essential attribution modeling, he adds.
Zilberbrand recently joined Viacom in the new position from ZenithOptimedia where served as Executive Vice President.
Also in the interview, he shares his views on the value of the upcoming CES show.
This video is part of a lead-up to CES presented by YuMe. For more segments, please visit this page.
You can find this post on Beet.TV.