Marketing has been around for a very long time. Before the arrival of modern technology, marketers would use the most primitive form of advertising just to entice customers to purchase their products of services. Today, marketers are lucky enough to have technology on their side, where they can introduce their company or brand to people all around the world. Marketing has always been connecting with different people in the right place and in the right time and that means that you need to meet your target audience where they are always present and that is on the internet. Read below to learn what you need to know about digital marketing in 2016.
Digital marketing is any form of marketing as long as it is done on the internet. It is a term used for all of the online marketing efforts. Business owners gain significant advantage by using different types of marketing mediums such as Google, social media websites, emails and even mobile devices.
But there are also different tactics that are being used for different digital marketing campaigns such as:
SEO (Search Engine Optimization)
Optimizing your website means that your website is more likely to rank higher on search results using search engines, such as Google and Bing. This increases the chance that a user will click the link to your website and visit it.
Content Marketing and Inbound Marketing
Content marketing is the creation and the promotion of content with the purpose of lead generation, customers, brand awareness and traffic growth. Inbound marketing, on the other hand, is all about attracting and delighting customers by the use of online content with the goal of either closing the deal and have them use your products or converting them to your customers from a competitor.
Email Marketing
Ever received a random email from a company you have never heard of before? That is because email marketing is one of the most effective tactics for digital marketing and is often used to promote content, company discounts and events. It also always includes the link that will direct you to that certain company’s landing page. For a lot of people, promotion emails are trash. But for businesses, it is a gold mine of opportunities, especially when it comes to attracting new customers.
Benefits of Digital Marketing
When it comes to using any type of marketing campaign, you always want to make sure that you have knowledge about the benefits that you will be getting right? Aside from being one of the most effective marketing strategies, digital marketing is also one of the cheapest as well. All you ever need is a computer and an internet connection and you are good to go. But for even more impressive results, you can hire a team of digital marketers that will do the job for you. (Read why you should hire a brand consultant). Mass media marketing involves a lot of money, especially if you require a lot of airtime for your commercials. For digital marketing, it is all about website traffic and getting people to purchase your products or services most likely in an online transaction rather than going to a physical shop.
Digital marketing is leading the way for the future of marketing and it looks like that it is here to stay. When it comes to results, it can certainly deliver quick responses. Because everything is done in a computer, it will be much easier to measure your return of investment, or ROI. There are also several other options to consider like mobile marketing which is also an effective digital marketing tactic. All you need to do is to ask yourself if you are ready to try out digital marketing.