Adam Hanft is an ambi-practitioner. His focus is on the process by which currents, brands and events -- -- small and seismic -- lodge in, and provoke, the political and consumer cultures. As a journalist, he is a frequent commentator on Marketplace, a columnist for FastCompany.com, and a contributing editor at <a href="http://Inc.com">Inc.com</a>. He is also the co-author of the "Dictionary of the Future." As an entrepreneur, he is the founder and CEO of the branding and advertising company Hanft Unlimited, where his clients pay money to become necessary ideas.