Darryl Cobbin

Darryl Cobbin is an award-winning branding expert, author and speaker. He is widely recognized for leading game-changing marketing approaches that result in #1 business growth positions across diverse industries. At The Coca-Cola Company as Vice President, Sprite Brand Business Unit he co-led Sprite to become the #1 growth soft drink Brand in the U.S. As CMO of Boost Mobile (later acquired by Sprint Nextel), the start-up became the #1 growth brand and redefined marketing in the wireless space. And as EVP of Marketing for 20th Century Fox films, Darryl co-led the development of the marketing strategy for Avatar, the #1 Box Office Movie of All Time. He is currently President of Brand Positioning Doctors; a marketing firm that focuses exclusively on helping clients build better brands. Cobbin is a contributing blogger for The Huffington Post and his business results have been chronicled in multiple books including: The Tanning of America, The Big Payback and Romancing The Brand, among others. Cobbin is also the recipient of the Brandweek Marketer of the Year Award. Cobbin currently resides in Atlanta and is the father of three daughters.