David A. Aaker

David A. Aaker is the Vice-Chairman of Prophet, a brand and marketing consultancy, Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley and an advisor to Dentsu Inc. The winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award) and the theory and practice of marketing (the Buck Weaver Award), he has published over 100 articles and 15 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, and his latest book, Brand Relevance: Making Competitors Irrelevant. His books have been translated into eighteen languages and have sold well over a million copies. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand equity and brand strategy, he has been an active consultant and speaker throughout the world and is on the Board of Directors of California Casualty Insurance Company and the Food Bank of Contra Costa and Solano Counties. A regular columnist for AMA’s Marketing News, He is at twitter.com/davidaaker and the Aaker on Brands blog is at davidaaker.com.