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Jerry Nichols is currently the Global Head of Data- at SAP, where he leads the efforts to ensure that SAP Marketing achieves its strategic objectives. Prior to rejoining SAP in 2013, he built and led the analytics and measurement practices for JWT New York, SAP North America, and Cisco Systems, Inc. Jerry is both a marketing and analytics enthusiast: writing blogs and speaking at the DMA and other professional venues. Jerry has also received industry awards, including the SiriusDecisions Measurement Program of the Year Award and multiple advertising effectiveness awards, including North America and Germany Effies, and the Association for the Measurement of Effectiveness Communications. Jerry serves on the board of trustees for Marketing EDGE and has served on the DMA programming advisory and Marketer of the Year committees. He has a Master’s Degree in Mathematical Sciences/Statistics from Virginia Commonwealth University and lives in New York, NY. Follow: @jerry_l_nichols