Landing pages are key opportunities to win new conversions, but only if you appeal to your customers.
The name of the game in online marketing is capturing and keeping consumer interest. It's the basis for almost every marketing and advertising strategy, and the core reasoning behind developing individual landing pages, which can be catered to any target audience and used practically to earn more conversions.
However, most brands end up making key mistakes that prevent them from seeing their true potential--and some can be devastating. Certain landing page features annoy customers, rather than enticing them, and can ruin your strategy altogether. These are some of the most common:
1. Too many exclamation points. Are you shouting at your customers? Exclamation points may seem like they add excitement, but too many look gimmicky and take away from your own voice.
2. Pop-ups. You already have their interest on your landing page. Redundant pop-ups will make them question your motives.
3. Lengthy forms. If it takes too long to convert, people aren't going to. Make things short and sweet.
4. No photos or videos. If people can't see what they're getting, they'll feel left in the dark.
5. No trust indicators. Your visitors want to feel good about the conversion process. Include reviews, testimonials, and trust badges to inspire more trust.
Avoid these common landing page mistakes, and I can almost guarantee your conversion rates will improve. And don't forget to test your results!
Jose Vasquez is a serial entrepreneur and tech enthusiast dedicated to helping startup technology companies get the direction and momentum they need to succeed. As the founder of Build. Brand. Blast., Jose has established a collective resource for tech entrepreneurs to consult when brainstorming, creating, launching, or expanding a new business. Jose is also the founder and CEO of Quez Media Marketing, a marketing firm that combines technology and creativity to help new and growing companies get the results they need.