We all know that social media is an essential part of building a business, whether we serve our clients totally online, offline, or a combo of the two.
I see so many coaches who are struggling to find a strategy that makes the time spent on social media actually worth it. Platforms like Facebook and Twitter can be powerful tools that build your authority, show off your expertise, and bring paying clients in the door. If they’re used c
Another mistake I see a lot on social media is coaches posting things that have nothing to do with their niche, their ideal clients, or their brand.
If your niche is weight loss for women over 50, don’t post random cat videos all over your Facebook page (actually it doesn’t matter what your niche is - don’t post cat videos).
Instead you want to focus on posts that do one of three things:
- Teach your ideal client something they want to know about
- Inspire your ideal client to want to make positive changes
- Invite your ideal client to interact with you
Notice that each of these includes the phrase “ideal client”. Think about your ideal client every time you post. What are their struggles? What do they need from you? How can you best serve them?
Here is my 3 step system for coming up with the right content to post:
Step 1: Come up with 4-5 categories or different types of posts you can create that relate to your business and niche.
Examples: healthy recipes, wellness tips, inspiring quotes, behind the scenes, and offers (free & paid)
Step 2: When creating your weekly content, create posts for each of these categories.
Step 3: Cycle these types of posts in your social media schedule so that you’re sharing different things throughout the day.
(note: Your “offers” posts should be no more than 20% of your content. Add value more often than you ask for the opt-in or sale).
You’ve got to encourage your readers to take action once they’ve read your post. Even if you aren’t “selling” something in a particular post, you still want your readers to take action.
Here are some examples of calls to action for social media:
- Tell me what you think in the comments!
- Share this post if you have friends who need this info
- Get my free _____ >>
- Join my free Facebook group for more awesome tips
- Share your experience with _____ in the comments
- Like if you love this quote as much as I do
The options and variations are truly endless. The important thing to remember is that when you prompt your readers to do something, they’re more likely to than if you say nothing.
Imagine having your ideal clients in a conversation on social media… Think about the trust you can build with them, the information you can learn about their struggles and goals, and the relationships you can foster.
That’s what social media is all about.
For more information about building your biz, visit www.yourhealthcoachbiz.com
Love & Hustle.
Rachel A. Feldman