Hey, even a serious Oscar-winner like "Birdman" could use a merchandising tie-in for the kids, right?
Check out Fox Searchlight's faux old-school ad for the Birdman action figure. In the film, Birdman tormented the actor who once played him. But in this clever spot, the alter-ego is down for some backyard crime-fighting with the lads.
Existential meltdown not included.