Following revelations that the Patriots may have cheated in Sunday's AFC Championship game by partially deflating their game balls, Krispy Kreme wasted no time in capitalizing on the allegations.
The company sent out a tweet Wednesday morning with a picture of a football-shaped donut along with the line, "Ours are fully filled." Just in case it wasn't completely clear that Krispy Kreme was trolling the Patriots, the company added the hashtag #DeflateGate to the tweet text itself:
In an email to The Huffington Post, a Krispy Kreme spokesperson glazed over any controversy, saying "it was all done in good fun," and that the company had no particular ill-will toward the Patriots -- or rival Dunkin Donuts, one of the team's many sponsors.
Other brands have also jumped in on the controversy, including Amazon and Ebay: