Food & Drink

Lay's Cheesy Garlic Bread Potato Chips Wins 'Do Us A Flavor' Contest

Great flavor idea, but not the best execution.

If you've turned on the TV in the past several weeks, perhaps you've seen chef Michael Symon or actress Eva Longoria shilling for Lay's "Do Us A Flavor" contest. In the commercial, Longoria samples the three new Lay's potato chips finalists that were suggested by customers: Sriracha, Cheesy Garlic Bread and Chicken & Waffles. She can't decide which one tastes the best so she asks you -- the viewers -- to help her.

Well, the people have spoken and Cheesy Garlic Bread has been crowned the newest potato chip flavor. The flavor was conceived by Karen Weber-Mendham of Land O’ Lakes, Wis. As a prize, she will receive either $1 million or one percent of Cheesy Garlic Bread’s 2013 net sales -- whichever is higher. Not a bad deal for simply submitting a flavor to Frito-Lay. The two runners up will each receive $50,000.

We tasted the three flavors a few months ago and were pretty unimpressed with all of them. That being said, Cheesy Garlic Bread was probably the least offensive, so we suppose it makes sense as a winner. (P.S. Eva -- why so much trouble deciding? Did you actually like all these flavors? Should we be concerned about eating at your restaurants?)

But if we happen to have a potato chip craving, we'll stick to the original variety -- and we'll seek out real garlic bread with cheese if we ever have a hankering for its flavor profile.

If you're curious, here's some B-roll from the event. It's mostly paparazzi shouting at people and then a really happy Karen Weber-Mendham:

Lay's Taste Test