Culture & Arts

iPad Light Paintings Make 'Future Magic' (VIDEO)

Dentsu London wants to "make future magic." As part of their efforts, the creative communications agency partnered with BERG, a London design consulting firm, to create the project featured in the video below. The result of the collaboration is an inventive use of new media: using an iPad to paint light which was then used to create 3D stop animation. Jack Schulze of BERG explains more of the process in the video below, as well as in this blog post. Although the process is complex, the end result is simply magical.