John Cozzoli's collection is frightening. Not because of its sheer size (though he does have over 500 film artifacts), but because Cozzoli's ephemera all relates to lesser-known horror movies of the 20th century.
Primarily devoted to Mexican lobby cards, or small placards displayed in theater entrances to advertise upcoming films, and American pressbooks, which provided promotional guides for theater owners, Cozzoli has curated an extensive array of cult-classics on his blog, Zombos' Closet.
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Spanish-language lobby cards specifically piqued his interest because of their exaggerated details and wild graphics, unrestricted by more prudish American guidelines.