It doesn’t take a product marketing expert to know that as far as products and consumerism are concerned, the popularity of regular caffeine consumption isn’t going anywhere.
An article in Huffington Post back in 2013, reported that “Caffeine is said to be the world’s most popular psychoactive stimulant, and most of us consume at least some sort of caffeinated product every day.”
How this substance is consumed, is what Silly Bandz Founder Robert Croak is passionate about disrupting in the industry of caffeinated products with Blast Power Gum.
Before you jump to any hard conclusions; having the awareness that the concept of energy gum is not new to the caffeine industry, you may want to stick around for what Croak and founder Giles David have done differently and (according to Croak) much more effectively with their incredible team to offer an improved product at a low cost for regular caffeine consumers.
In fact, even Croak himself wasn’t a “believer” at first.
In our recent interview with him, he stated: “I had been introduced to the product a couple years ago but I didn't think the product was good enough for me to put my name and effort behind it. Gilles and his team did a great job creating what is now an amazing product that tastes great. My interest was pretty simple - I felt Blast Energy Gum could disrupt the market in the same sense 5 Hour Energy did when they took market share from Red Bull and Monster.”
Croak’s passion and desire to help in creating and launching this product stemmed from the fact that over the years, he believed the market was missing a "good tasting" and "effective" energy gum.
Croak went on to say, “Other (companies) have tried it, even Wrigley, and failed because they just couldn't get the taste and delivery system right. With Blast it’s perfect.”
Not only does Croak believe that their product tastes better than the energy gum Wrigley had previously brought into the market, but it packs a bigger punch.
Wrigley’s Alert Energy Caffeine Gum contained about 40 milligrams of caffeine, according to the product page on Wrigley’s website. The site also said that one serving of the sugar-free chewable will pack about as much caffeine as half a cup of coffee.
Blast Power Gum, on the other hand, offers twice the amount of caffeine – 80 mg per piece. According to their website, it “contains the caffeine equivalent to that of one standard energy drink, but without any of the harsh chemicals and additives typically found in other such products.”
Croak is very clear about one thing – Blast Power Gum is not intending to “reinvent the caffeine wheel,” but rather offer a product that is convenient and tastes good.
And Croak didn’t stop there. In addition to the quality of taste and convenience, he and his team are just as passionate about the healthier alternatives their product offers to people.
For instance, Blast Energy is proud of the fact that “unlike other energy products and gums, not only is there zero sugar in any of our Power Gums, but there is no Aspartame as well, as Blast Power Gum is made with Xylitol - a safe and diabetic friendly sweetener.”
And for the athletes and generations who enjoy consuming energy drinks such as Redbull and Rockstar, Blast Energy Power Gum believes they offer a healthier alternative which contains less “questionable” chemicals, yet still delivers the same amount of caffeine. This can undoubtedly be an attractive replacement for athletes that often have very strict diets and health regimes to follow. The gum doesn’t contain the sugar or calories as some of these energy drink do.
Plus with gum, there’s the convenience factor. Athletes can chew on gum just prior to and/or during their performance, versus “chugging” a carbonated beverage that can prove unsettling to digest.
Croak certainly isn’t a fool. He acknowledges and understands that people will continue to consume caffeine in the methods that work best for them. He acknowledges that people will continue to drink coffee and that not everyone will switch to Blast Power Gum.
However, what he feels highly confident about is that he is delivering a quality alternative that is lower in cost, very convenient, and doesn’t contain all the sugar, calories, and questionable ingredients many of his competitor’s products contain – such as Taurine and Aspartame.
And for people who are Vegan or Gluten-Free, they will likely enjoy the fact that Blast Energy Gum is “gluten free, nut free, and 100% Certified Vegan.”
Croak is really excited about the fact that he and founder Giles David have put together an all-star team for Blast and what they have produced. He stated, “I believe we have created a Lifestyle brand among millennials, athletes, busy moms and just about anyone who needs a boost and wants to try a cool product that actually works.”