The UPS Twitter account tweeted out a strange Martin Luther King Jr.-themed post on Monday afternoon around 3:55pm. And then deleted it mere minutes later.
Here’s a screenshot of the tweet (from the email Dataminr sent out about it):
The company has since tweeted out the same image, with a different caption:
Peggy Gardner, a UPS spokesperson, told The Huffington Post via email that the brand “replaced the initial post with one that is focused more on recognizing MLK for his impact and the message of service to others.”
The moral of this story: Brands, you don’t have to comment on everything.