The designer's Sex = Power = Freedom is passionately political.
The super hot male models who help advertise his colorful and sexy men's underwear are a big part of the attraction for many of his fans. So it was a big deal when he brought his search for the next top model to New York City for the first time.
The song itself is a throwback to the '80s (think Blondie.) The inspirations for the video were Robert Palmer, Jem and the Holograms and Whitesnake. Robert Palmer had his girls and Liz Primo has her boys, in the same red lipstick and HEELS... of course!
It appeared on the diva's social media page with the tagline "some friends made me a present for 'Take It Like A Man.’" When
If you know anything about Andrew Christian underwear, you know that their promotional videos are risqué, their models are hot, and the brand is synonymous with sex. Having proven that sex really does sell, the brand is now trying to prove that safer sex sells, too.
The color red, rarely offered in men's underwear basics collections, has seen a resurgence in men's fashion. With a strong presence in next spring's men's underwear offerings, as well, there's talk of red joining the ranks of basics mainstays next year.
Underwear brands, including Los Angeles-based underwear brand Andrew Christian, are increasingly utilizing "normal" models to advertise their wares. This has a two-fold purpose.
"People are becoming more open about their sexuality; gay men especially like to see the envelope pushed," Andrew Christian, the brand's designer and owner, told The Underwear Expert. "Lights Out," an S&M fantasy brought to life, is the newest video from the Los Angeles brand.
CORRECTION: An earlier version of this article mistakenly identified menswear designer Andrew Christian as having produced
Andrew Christian's videos are always a hit and, at this point, something to always look forward to. I spoke with one of the newest additions to the Andrew Christian family about his dream to be an Andrew Christian model and why he won't do full-frontal nudity.
One brand that believes in the local investment is my new client, Daily Threads, a successful children's basics line based