The news left people on social media shook.

Games tap kids' particular fascinations, and are structured in ways that elicit repeat and continued play. "Gaming addiction is a sign of total design success," according to one game designer.

"Lunchables: The Movie": When a tray of lunchables is micro-waved by accident, the ingredients magically come to life and must save a sexy "Lean Cuisine" from the PG-13 desires of "Hungry Man."