Social media gets lots of press, but social commerce has been pretty much ignored. Why is that — and why does it matter in
Everybody--I think at this point that its safe to say "everybody" without it being hyperbole--knows that the Internet has changed the way that people consume film. This is an ongoing process, with a seemingly endless number of new paths being cut into the dark forrest that is Hollywood.
The beauty swap is probably the least technological way to discover products and is technically not as new as the other two ways but is seeing a rebirth in the digital age.
The brands available for rental online are able to reach a new and generally younger demographic, resulting in not only the development of greater brand awareness but also the careful fostering of a consumer's taste and penchant for a particular brand.
Emerging online shopping platforms do more than just make shopping attractive to the casual consumer; they give you the tools to get what you actually want, rather than what the online retailer wants you to buy.
It's a trend happening across many industries and it brings an added ROI focus -- and pressure -- to positions that once managed only brand building.
Call me foolish but I rather have a $100 million dollar company that actually makes money than a $1 billion dollar company that prints Monopoly money.
The holiday season gives us a glimpse into the future of shopping behavior, and we're not too far from online shopping becoming the modus operandi of American consumers.
"Green" thinking is now a part of our collective consciousness, and the new Internet phenomenon of " social commerce " is in full flower.
Remember and focus solely on the most important value proposition and monetization opportunity social media offers: reach prospects and customers where they are and how they want to be reached.