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The panacea to the counterfeit handbag dilemma is quite simple, and it does not involve lobbying for tougher laws, becoming a U.S. Customs and Border Protection Officer, or developing an anti-counterfeiting technology. Instead, an overhaul of the fake luxury handbag business begins with the consumer.
The first successful application for a sound mark was registered in 1978 and was filed by NBC. Thirty-five years out, it is still a notoriously long and difficult process. So when I'm asked by another business owner if they can trademark a sound, I always have to give a "yes, but..." answer for the following reasons.