When Kim Kardashian and Kanye West’s Vogue cover was revealed last month, it created huge buzz and backlash. But despite overwhelming reactions, the April 2014 issue is reportedly selling just fine. In fact, its sales rival those of Beyoncé’s cover, which was one of the top selling issues of 2013!
The New York Post’s Page Six reports that Kimye’s controversial cover is “on-track” to sell 300,000 to 400,000 copies. That puts the cover on par with Beyonce’s, which sold 355,000, and Michelle Obama’s, which sold just under 300,000, last year.
While a Vogue rep told Page Six that they “never comment on sales figures,” there’s no doubt that Anna Wintour is pleased with her successful decision.
Originally, the cover was met with overwhelming negativity that the reality star and her fiancé didn’t deserve to be on Vogue. Celebrities and civilians alike posted their thoughts all over social media, with some even threatening to boycott the magazine.
"Buffy" actress Sarah Michelle Gellar, for instance, tweeted: “Well… I guess I’m cancelling my Vogue subscription. Who is with me???”
Despite these remarks, Wintour stood her ground and explained her reasoning in her editor’s letter.
“Part of the pleasure of editing Vogue, one that lies in a long tradition of this magazine, is being able to feature those who define the culture at any given moment, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it,” Wintour wrote. “I think we can all agree on the fact that that role is currently being played by Kim and Kanye to a T. (Or perhaps that should be to a K?)”
In the past, Vogue has been known to embrace controversy. Recently, the magazine became a topic of discussion when its unretouched photos of Lena Dunham were released by Jezebel back in January.
Vogue’s eagerness to “stir things up” certainly proves that controversy sells, whether we like it or not. And at this selling pace, there’s no doubt that the Kimye Vogue issue will be one of their top-sellers this year.
Well played Anna Wintour, well played.
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