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Contributor
Crystal Bennett
Partner, Little Big Brands
Crystal Bennett is a partner at Little Big Brands, a New York-based branding firm that specializes in strategic brand design.
Prior to working at LBB, she spent 13 years at both brand consultancies, CBX and Sterling Brands. Crystal has worked with some of the world's best-known brands, including PepsiCo, Unilever, Henkel and Pfizer, as well as smaller, entrepreneurial businesses looking to carve out a niche in the marketplace.
A self-proclaimed brand fanatic, Crystal is inspired by how people relate to different brands, how they make their choices and what those selections say about them.