Jacqueline Hernández

Jacqueline Hernández was named Chief Operating Officer of Telemundo Media in April 2008. Hernández oversees all domestic revenue, as well as the digital, cable, consumer insights, integrated marketing and branded entertainment divisions. In addition, she oversees Telemundo's cable youth network, mun2, including programming, operations, revenue and strategy. Hernández also leads Telemundo Media's Digital and Emerging Business team, which drives the network's presence on digital, mobile and social platforms.

A seasoned executive with over 20 years of media experience across television, online and print, Hernández is responsible for leading and unifying all sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group. She is also charged with bridging all Telemundo offerings to domestic advertising clients and enhancing Telemundo's connection with its audience. In addition, Hernández works closely with Telemundo's programming, studio, and news and sports leaders to strategically grow Telemundo's market share. In 2012, Hernández led the network's rebranding campaign, "The Power of T," which aims to capture the duality of Telemundo's audience balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S. In 2011, Hernández was instrumental in launching Hispanics at NBCU, NBCUniversal's high-profile Hispanic-targeted sales and marketing initiative.

Throughout her successful career, Hernández has received several distinguished accolades, most recently named as one of Advertising Age's "100 Most Influential Women in Advertising" in 2012. Hernández also was named one of Broadcasting & Cable's 2011 Next Wave of Leaders.