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Lori Culwell, founder and president of Get Creative, has worked on some of the best-known websites in the world. She served as writer and content manager for several startups in San Francisco, a content strategist and usability specialist for US Web/CKS, where she consulted on sites for Apple Computer, Sega, Harley-Davidson, Mattel, and Sun Microsystems. She has written six books and has a special interest in high-quality SEO.