Chicago based Naturalista
While most young girls were playing dress-up with their dolls, Rachel Odem wanted nothing more than to read her mother’s fashion magazines and play in her Maybelline and Revlon makeup. As her adoration for beauty and makeup continued to grow throughout her teenage years, Rachel noticed that very few of the images in magazines reflected her own unique beauty. With tightly coiled hair, caramel-colored skin and full, curvaceous hips, Rachel discovered her calling and set out to create a more diverse landscape in the world of beauty. Today, Rachel O. Beauty partners with some of the world’s leading brands such to empower women of color to express their inner and outer beauty. In addition to her work with beauty brands, Rachel is a licensed Esthetician, well-known beauty blogger and creator of Chicago's largest natural hair meetup group.