Corporate Naming Rights For Great Works Of Literature

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Corporate Naming Rights for Great Works of Literature

National Parks, sports venues, you name it -- a corporation has its name on it. So, c'mon, stuffy world of literature, get off your high horse, and cash in with the corporate naming rights craze:

Tinder is the Night - F. Scott Fitzgerald

The Johnny Walker Red and the Johnny Walker Black - Stendahl

Moby Dick's Sporting Goods Whale of a Sale - Herman Melville

Henderson the Rain King of Mattress Sales (Specially ½ Price Deals for Labor Day) - Saul Bellow

The Lord of the Burger King Onion Rings - JRR Tolkien

One Flew Over the Cuckoos Nest Flying Southwest Airlines - Ken Kesey

All Quiet on the Western Front So Get A Netflix and Chill - Erich Maria Remarque

The Sun Also Rises Be Prepared with Coppertone - Ernest Hemingway

The Big Sleep On A Sealy Posturepedic Mattress - Raymond Chandler

Gulliver's Travels Booked by Travelocity.com - Jonathan Swift

The Sherwin-Williams Painted House of Mirth - Edith Wharton

Full Metal Jacket and Pants from Men's Warehouse - Michael Herr

One Hundred Years of Solitude Or Go To Match.com - Gabriel García Márquez

The Golden Microsoft Notebook - Doris Lessing

Lolita, The Original 'To Catch a Predator' as Seen on Friday nights on MSNBC - Vladimir Nabokov

Lonesome Dove Bars - Larry McMurtry

The Farmer John's Dodger Dogs of War - Frederick Forsyth

The Jose Cuervo Goldfinch - Donna Tartt

A Room with a View at a Marriot - E.M Forster

A Clockwork Orange Julius - Anthony Burgess

The Del Monte Grapes of Wrath - John Steinbeck