MassMutual Asks Gay Couples About Their Marriages -- Cue Tears

"There are no air quotes around our marriage. We are married."

A new ad by MassMutual gets to the heart of gay marriage -- the everyday beauty of it.

Now that the right for the LGBT community to wed has been lawfully established for months, the financial services company invited a diverse set of real-life couples to discuss what it's like to actually be married.

Their answers will tug at the heart of anyone who has loved another human being -- and wanted to make it legal and binding.

As one person in the video put it, "There are no air quotes around our marriage. We are married."

In courting LGBT business, the company said in a release that the campaign is built behind the rallying cry of "You fought for the wedding. Now protect it."

The commercial demonstrates this point beautifully.

H/T AdWeek

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