More Women Going Gray Before Age 30: Study

This just in, in follicle news: the Daily Mail reports that 32 percent of British women under the age of 30 have started to go gray -- up 14 percent from two decades ago. And apparently two-thirds of ladies blame their changing hue on stress, according to the folks at John Freida.

Freida even came up with a moniker for the unseasoned silver foxes: GHOSTS -- Grey Haired Over Stressed Twenty Somethings.

Although genetics have always been cited as the main determining factor as to when a woman goes gray, more and more experts have joined the cult of "stress causes grays." Philip Kingsley, author of The Hair Bible wrote, "We know that stress uses up vitamin B, and experiments with black rats deprived of B vitamins resulted in their hair going white. Similarly, some studies in humans have shown that certain B vitamins taken in large doses can begin to reverse the process of graying." And some Japanese researchers concur.

The Mail leaves us with a light at the end of the tress tunnel, noting:

It is hoped that within ten years it might be possible to create a food supplement or a shampoo that either contains the missing enzyme or something that has a similar effect, and so either prevent or even reverse graying hair.

What do you think? Are there GHOSTS among us or is this just another haircare study performed by a haircare brand?