Starbucks has not only helped popularize coffee in China, it's also aiming to bring Chinese coffee to the world.
"Starbucks, for the first time in our 40-year history, is going to start growing coffee," CEO Howard Schultz said while on a trip to Beijing.
"We're going to actually plant trees and grow coffee in China, in the Yunnan Province."
The U.S.-based chain is making what Schultz calls "a comprehensive strategic commitment to doing business in China, in a way that's locally relevant."
Starbucks To Start Growing Its Own Coffee In China
Starbucks To Start Growing Coffee In China, CEO Says