Syfy Channel: Sci Fi "Imagines Greater," Rebrands

Syfy Channel: Sci Fi "Imagines Greater," Rebrands
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FOR years, television viewers, journalists who write about TV and services that compile listings have wondered how to refer to a certain cable network: Sci Fi Channel? Sci-Fi Channel? SciFi Channel? SCI FI Channel?

Soon, to paraphrase Rod Serling -- whose vintage series, "The Twilight Zone," is a mainstay of the Sci Fi Channel -- executives will submit for public approval another name, not only of sight and sound but of mind, meant to signal a channel whose boundaries are that of imagination. That's the signpost up ahead -- your next stop, Syfy.

Plans call for Sci Fi and its companion Web site (scifi.com) to morph into the oddly spelled Syfy -- pronounced the same as "Sci Fi" -- on July 7. The new name will be accompanied by the slogan "Imagine Greater," which replaces a logo featuring a stylized version of Saturn.

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