Consumer advocates and marketing experts argue that gag clauses actually make businesses worse off.
People are now more connected online than ever before. The rise of web 2.0 means that we are no longer relying on specific providers to produce our content. Instead, individuals are able to express their thoughts and feelings and share them with a global audience.
Who here hasn't Yelped their doctors?
"If you can't say something nice, don't say anything at all" may be Thumper's Law in the animated world, but versions of it have been around a bit longer than Bambi. The hospitality industry, more than any other, may have created an expectation of servitude and pandering at all costs.
Let's face it, knowing how to properly handle and manage online reviews isn't just important, it's a must. 85% of customers read online reviews for local businesses and this number is likely to further increase.
We'll admit it. When we're planning a vacation, we can't resist reading peer-based reviews on sites like TripAdvisor and Yelp. While incredibly valuable, unfortunately, some of the reviews are biased, and others are outright fake.
Not only did my undercover work fail to provide a way of breaking into writing, it proved that my husband is right and that I shouldn't rely on online reviews if I'm looking for a new air conditioning unit or appliance to give as a wedding gift.
Why would someone bother reviewing a product or service that has been reviewed 3,795 times already, given that writing a review takes time and effort? Many websites will insist that the review be a certain number of words, in addition to asking the customer to provide a rating. So why put in all that time and effort when other people have already done so?
In the short term and as of this writing, the negative post has been pushed off of page one. The hope is that it will be
Christopher Liles wanted to express himself, as many folks do, by posting a negative review on the Internet. It may cost him.
Yelp is just the latest social networking site to invest in Washington lobbying, a sign of the growing recognition among
What's a badly-reviewed -- or not-yet reviewed -- business owner to do? Most of the review sites out there don't make it easy.