#ThisIsPlus Calls For Diversity In Plus-Size Advertising | HuffPost

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"Let's show the industry that plus size is more than their hourglass tall and flat-bellied size 16s."

Madelyn Chung— The Huffington Post Canada

This year has seen numerous social media campaigns demanding for more diversity in fashion, and it doesn't look like they're stopping any time soon.

The latest hashtag that's calling for even more body types to be represented in media? #ThisIsPlus.

Created by A Curvy Cupcake -- the blogger who launched #curvee after Instagram's now-reversed #curvy ban -- #ThisIsPlus is a response to campaigns like Lane Bryant's #PlusIsEqual and Evans' #StyleHasNoSize, both of which have received criticism for their lack of diversity.

"These campaigns have left a sour taste in the mouths (and fingers) of social media users the world over," Cupcake's Katt writes in a blog post. "People are quite rightly asking, if style has no size, why are all of the models on the lowest end of plus size? Where is the size 24 model? The size 32? Where are the women of colour? Who is representing the petite among us? Why can't we see a shorter model amongst the 5'8+ leggy ladies?"

She continues, "It seems that unless you are tall, white and have and flat tummy to complement your size 16 hourglass figure, then plus is NOT equal. But it should be. It has to be."

Katt then took to Instagram to encourage "anyone who feels their size, shape, race, height, ability, etc. was excluded from the high street campaigns of the past month" to send in a full-length photo holding up the hashtag #thisisplus.

"Let's show the industry that plus size is more than their hourglass tall and flat-bellied size 16s," she wrote in her caption.

Since then, #ThisIsPlus-tagged pics have been popping up on Instagram, Twitter and Facebook, showcasing beautifully diverse photos of men and women of varying sizes, shapes, colours, genders and physical abilities.

Meanwhile, Lane Bryant is standing by their #PlusIsEqual campaign.

"Our #PlusIsEqual campaign is meant to empower women of all shapes and sizes," a spokesperson for the company tells BuzzFeed Life. "At Lane Bryant, we embrace every type of woman. With our campaign we want to let her know that the idealized body type, by which she is constantly reminded of in the media, may not be realistic for vast majority of female consumers.

"Lane Bryant cast six beautiful women of various sizes, body types, and backgrounds to star in this campaign. They are in every way real women, with real bodies and we think they are beautiful and couldn’t be happier with the image results."

Regardless, Katt hopes #ThisIsPlus will successfully "show off every kind of plus-size you can imagine."

"I’m sure there are some ladies on the smaller end of plus-size who have felt empowered by the models used in these campaigns," she tells BuzzFeed Life. "But for every woman who has been inspired, there are a dozen who have felt rejected."

Preach!

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Body Image Heroes

Jennie Runk(01 of21)

Runk is the star of a May 2013 H&M swimwear campaign that gained widespread media attention for not relegating the gorgeous size 12 model to the "plus-size" pages of their website. In an interview with activist group SPARK, Runk told a young blogger: "I remember often feeling like I should be unhappy with my body, but it was confusing, because I never thought there was anything wrong with it until people started talking about it."In a piece for the BBC, Runk wrote of her newfound media attention: "This is exactly the kind of thing I've always wanted to accomplish, showing women that it's OK to be confident even if you're not the popular notion of 'perfect.'... There's no need to glamorise one body type and slam another." (credit:H&M)

Jennifer Lawrence(02 of21)

The famously outspoken "Hunger Games" star has been extremely vocal about resisting diet culture and pressure to be unnaturally thin. "If anybody even tries to whisper the word 'diet,' I'm like, 'You can go f*ck yourself,'" Lawrence said in an interview for the November 2013 UK issue of Harper's Bazaar. She also hit the nail on the head during a Nov. 7 Q&A with Yahoo! employees. "The world has this idea that if you don't look like an airbrushed perfect model," she said to Yahoo! CEO Marissa Mayer. "You have to see past it. You look how you look, you have to be comfortable. What are you going to do? Be hungry every single day to make other people happy? That's just dumb." (credit:Getty)

Nickolay Lamm(03 of21)

Lamm, an artist who works for MyDeals.com, used CDC measurements of an average 19-year-old woman to create a 3-D model which he then Photoshopped to look like a Barbie doll. His images of "normal" Barbie next to the doll sold in stores is truly worrying."If we criticize skinny models, we should at least be open to the possibility that Barbie may negatively influence young girls as well," Lamm told the Huffington Post in an email. "Furthermore, a realistically proportioned Barbie actually looks pretty good."It's awesome to see a man take a stance on these issues, especially considering that many men experience their own body struggles -- often in silence. (credit:Nickolay Lamm)

Trina Hall(04 of21)

Hall, a Dallas-based yoga instructor, abandoned all dietary restrictions between March and July of this year in order to see how her body changed when she wasn't actively limiting her eating habits -- and how people in her life reacted to her changing shape. The results of her project were not what she expected:

The people who didn't know, who were just with me in my life -- there was no difference that I could tell in the way that they treated me. The difference came in my own perceptions of myself, and I began to treat myself differently. I was very judgmental, and I would look in the mirror and critique myself... I would pick apart my body. Instead of looking at the whole of my body, I would look at different parts and analyze what's wrong with them.

"My most shocking discovery through the process is that I’m afraid of not being loved," Hall wrote in a Jul. 30 blog post. "I noticed the self-talk was that my beauty is only on the surface."The experience moved Hall to better understand the dialogue happening inside her own head, and inspired her to help other people suffering from poor body image. "I want to empower people to love their bodies... if it's going to start somewhere, it has to start within," she wrote. (credit:Trina Hall)

Shailene Woodley(05 of21)

Woodley, who was nominated for a Golden Globe for her role in "The Descendants," told Flavorwire in July:

I saw somebody -- what I thought was me -- in a magazine once, and I had big red lips that definitely did not belong on my face. I had boobs about three times the size they are in real life. My stomach was completely flat. My skin was also flawless. But the reality is that I do not have those lips and my skin is not flawless and I do have a little bit of a stomach. It was not a proper representation of who I am. I realized that, growing up and looking at magazines, I was comparing myself to images like that -- and most of it isn’t real.

Because of her discomfort with how women are constantly Photoshopped and edited on-screen, Woodley doesn't wear makeup to events. What a badass. (credit:AP)

Elena Raouna(06 of21)

Raouna, who was crowned Miss British Beauty Curve 2013, told the Daily Mail: "you don't have to be size zero to be a model, and you can be pretty and plus size at the same time." The beauty queen hopes to use her platform to inspire young women to be comfortable in their own bodies, regardless of their weight. "My confidence has grown over the years and hopefully I can inspire other plus-size girls to be confident in their own skin," she said. (credit:Elena Raouna )

Kelsey Miller(07 of21)

The Refinery29 staff writer turned to intuitive eating, a practice where you learn to listen to your body's signals and eat accordingly, to help manage her body demons -- and is chronicling her journey on the Internet via the Anti-Diet Project. "The goal here is not fast weight loss," Miller told the Huffington Post in an email. "It's about creating a healthy, neutralized relationship with food and learning how to be fit and active every day -- but still have a life." (credit:Rockie Nolan)

Sheila Pree bright(08 of21)

Pree Bright's photo series "Plastic Bodies" examines how beauty ideals affect women, especially women of color. Her striking images combine doll parts with segments of human bodies, and the discord between the two is startling. She told HuffPost in an email:

American concepts of the “perfect female body” are clearly exemplified through commercialism, portraying “image as everything” and introducing trends that many spend hundreds of dollars to imitate. It is more common than ever that women are enlarging breasts with silicone, making short hair longer with synthetic hair weaves, covering natural nails with acrylic fill-ins, or perhaps replacing natural eyes with contacts.Even on magazine covers, graphic artists are airbrushing and manipulating photographs in software programs, making the image of a small waist and clear skin flawless. As a result, the female body becomes a replica of a doll, and the essence of natural beauty in popular American culture is replaced by fantasy.

(credit:Sheila Pree Bright)

Adele(09 of21)

Adele says she tries not to worry about her body image and doesn't want to be a "skinny minnie." "The first thing to do is be happy with yourself and appreciate your body -- only then should you try to change things about yourself." (credit:Getty)

Rebel Wilson(10 of21)

The actress took to Twitter to say, "I'm not trying to be hot. I'm just trying to be a good actress and entertain people." (credit:Facebook)

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Source: "Body Image." Rader Programs.

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Source: The Renfrew Center Foundation for Eating Disorders, “Eating Disorders 101 Guide: A Summary of Issues, Statistics and Resources,” 2003.

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Source: Marketdata Enterprises, 2007

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Source: Zucker NL, Womble LG, Williamson DA, et al. Protective factors for eating disorders in female college athletes. Eat Disorders 1999; 7: 207-218.Source: Sungot-Borgen, J. Torstveit, M.K. (2004) Prevalence of ED in Elite Athletes is Higher than in the General Population. Clinical Journal of Sport Medicine, 14(1), 25-32.

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Source: Dove Real Beauty Campaign, 2004.

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Source: The Renfrew Center Foundation for Eating Disorders, “Eating Disorders 101 Guide: A Summary of Issues, Statistics and Resources,” 2003.

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Source: Shisslak, C.M., Crago, M., & Estes, L.S. (1995). The Spectrum of Eating Disturbances. International Journal of Eating Disorders, 18 (3): 209-219.

(20 of21)

Source: Collins, 1991.Source: Mellin et al., 1991.

(21 of21)

Source: Rader Programs

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