Marty Neumeier

Author of The Brand Gap, Zag, and The 46 Rules of Genius. Director of Transformation at Liquid Agency.

Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to modern business. His recent book, The 46 Rules of Genius; An Innovator’s Guide to Creativity is a thought-provoking, quick start guide to creative brilliance. Previous books include Metaskills—described by Google as a “rousing manifesto of mastery”—explores the five essential talents that will drive innovation in the 21st century; ZAG, named one of the "top hundred business books of all time;" and The Brand Gap, considered by many the foundational text for modern brand-building. Neumeier has worked closely with innovators at Apple, Oracle, HP, Adobe, Google, and Microsoft to advance their brands and cultures. In his current role as Director of Transformation for Liquid Agency, Neumeier advises clients on branded experience and leads workshops on the topics of innovation, brand, and design.

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