Sasha Souza

Sasha Souza is a nationally recognized wedding designer, top innovator and trendsetter in her field, and author of the highly praised Signature Sasha: Magnificent Weddings by Design (Beaufort Books, January, 2010) which was winner of the Independent Publisher Book Awards 2011 Gold Award. With offices in Southern and Northern California, Sasha Souza Events is revered as one of the premiere wedding design companies in the country. Growing up in the San Francisco Bay Area, Sasha was raised by a flower-child mom who encouraged her daughter’s flair for the dramatic. Cultivating a background in the theater arts, Sasha emerged as a businesswoman with a gift for theatrical styling and, after helping numerous friends and family members plan their weddings, she opened her first event design firm called The Whole Shebang! in 1995.

Souza has received many prestigious event industry awards including one of the highest honors in her industry, the Event Solutions Spotlight Award Winner 2006 “Designer of the Year”. She was also the 2006 Winner of three WESTIE Awards (Best Dining Table, Best Wedding, Best Social Event), Special Event Magazine’s Triple Gala Award Nominee and winner for “Best Dining Tabletop Design”, and in January 2005, she chaired and hosted The Special Events Show Wedding Luncheon, a prestigious and coveted position in her field.

In addition to currently being a regular contributor to Bridal Guide magazine, Sasha was profiled as one of the “Top 25 Trendsetters” in the bridal industry by Modern Bride magazine. Because of Souza’s unique and often colorful style and her exceptionally beautiful and creative designs, Souza and many of her events are frequently featured in prominent publications such as In Style, Modern Bride, Elegant Bride, Bride and Better Homes and Gardens, among many others. Sasha and her work are also often featured on television programming including ABC’s “Primetime” wedding series special, CBS “Early Show”, “Inside Edition”, “Eye on LA”, “Whose Wedding is it Anyway?”, and “In Wine Country”, among other shows.

Believing strongly in giving back, Sasha recently took on the role of Founding President of Wish Upon a Wedding, the only national wedding wish granting non-profit for couples facing terminal illness or other life altering circumstances. She is also the Events Chair of the Search Foundation which helps planners in the events industry who have faced catastrophic loss and illness.

Sasha’s book Signature Sasha: Magnificent Weddings by Design is a stunning, hard cover wedding design book featuring beautiful photography of all aspects of wedding design including never before seen Sasha Souza Events real weddings. Signature Sasha: Magnificent Weddings by Design provides brides, event planners and florists with unique wedding design inspiration and is the first book of its kind to offer details on event design ranging from color couture to creating inspiration boards.
In 2006, SuperClubs® Grand Lido Resorts named Souza their national spokesperson and designed a Sasha Souza SuperClubs® wedding resort package, inspired by Souza’s design. In 2005, Souza was a national spokesperson for Amarula cream liqueur.

Souza is one of only a handful of wedding designers who have been named a Master Bridal Consultant, the highest designation given by the Association of Bridal Consultants. Souza is regularly an honorary celebrity speaker at Modern Bride’s esteemed Wedding March events. Sasha Souza Events is a distinguished member of the Association of Bridal Consultants (ABC) and a member of International Special Events Society (ISES), honoring members for best practices in client and vendor relations.